Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink.

The design made the previously arduous task of tracking multiple time zones a cinch. It didn’t require any complicated ...

Celebrating the less famous Rolex GMT-Master references for the watch's 70th anniversary ✓ Check out the 116718, 1675/8, ...

Watches and Wonders Geneva is right around the corner, which means it's time to take our best guesses at what Rolex will be ...

Every year at Watches & Wonders, Rolex dominates the conversation, from groundbreaking new releases to discontinuations.

The GMT-Master II’s defining characteristic ... (The 1908 is also the first member of Rolex's new heritage-themed family of watches, the Perpetual collection.) Named for the year that founder ...

With the promise of a load of killer new releases dropping next week, here's what the most knowledge watch heads in the game ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in 1926. The Oyster Perpetual—a family of simple-yet-versatile sports watches ...