Because Bond still had rights to the Awful Awful name, Friendly’s held a contest to come up with the new name. Three people picked “Fribble” and each won $100.

WILBRAHAM – The Friendly's Fribble has real ice cream once again. After decades of being made with soft serve, a new-look Friendly's is once again making its popular milkshake with scoops of ...

Then I tasted my first Fribble, and the world expanded.My grandparents would frequently take my brothers and cousins and I to a local Friendly’s when our parents needed a breather.

Growing up in Miami, I never ate at Friendly’s. So I found myself in a predicament when I volunteered to write about the one down the street from me now. Here’s what I’ve learned.

Friendly's declares bankruptcy, emerging in early 2012. It now has about 360 restaurants and more than 6,000 store-level employees. WHEN IS A FRIBBLE AWFUL AWFUL?

The outsides of the buildings all look almost identical, with red-brick facades, large white stone corners, gabled roofs, a red and white steeple and a walk-up window to grab ice cream.

Friendly's has gone on quite the journey since it opened in 1935, even pulling itself out of total restaurant ruin. Here's how the restaurant brand did it.

Friendly's Restaurant in Webster has closed. WEBSTER - The Friendly's restaurant on East Main Street has closed for good, leaving the familiar chain with about two dozen spots in Massachusetts ...

Friendly’s is turning 90 this year, and frankly, same. At least, ... Mrs. Barnes sighed audibly when taking the first sip of her strawberry Fribble.

For me, Friendly’s had never been a place for a meal; it was a dessert spot where your meal was a merely a means to an end. ... As a cherry on top (no pun), I threw in a Fribble ($7.29), ...

Friendly's is turning 90 and bringing back some of their popular SuperMelts, ... harkened back to his childhood visits to Friendly’s with a Fribble and a Swiss patty melt.