The British arm of discounter Lidl is rolling out a 'Live Well' logo to help shoppers identify healthy products.

Lidl GB is adding a new health marker to its own-label products to help customers easily identify products that are healthy ...

The UK government is to help consumers understand what constitutes a "portion" of fruit or vegetables, in a bid to encourage people to eat more healthily. Later this year, a trademark will appear ...

I remember seeing a cornucopia in the logo when I was a kid, and I learned what it was from my school. A cornucopia is a horn-shaped basket that is filled with fruits and vegetables, and it ...

The move builds on the discounter’s commitment made earlier this year to increase the proportion of plant-based foods it sells by 20% by 2030. The launch of the new logo will also see Lidl committing ...