In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

But AI is more viable when it comes to the earlier stages in game design, speeding up the process of creating storyboards, ...

Games Workshop's dedicated fan base and generative AI advancements drive growth while navigating risks from Amazon ...

Nintendo isn't ruling out using AI in the development of its games going forward, but Nintendo of America president Doug ...

Artificial intelligence has become an essential part of the production pipeline at Game Gears, a studio under Cyprus-based company GDEVAccording to CEO Alexander Vaschenko, the use of GenAI has ...

Microsoft recently attempted to wow players with its generative AI demo based on 'Quake II' but exposed that the technology ...