Mark McCrindle, the demographer and social researcher responsible for coining “Gen Alpha” and “Gen Beta,” insists that the monikers have “no inherent meaning,” telling the Wall Street ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets.

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...