From smart toys and virtual assistants to personalised learning platforms, Gen Alpha is surrounded by AI-powered devices.

Looking ahead, with a whole new type of candidate in mind, here’s what businesses should be considering sooner rather than ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be ...

Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape society like never before. Described by experts as "mini ...

Parenting experts explain why older generations consider Generation Alpha as disrespectful. "Gen Alpha has grown up in a time when global issues are highly visible, multiple viewpoints are ...

However, the Gen Alpha landscape isn’t easy to navigate, not only due to regulatory complexities but also intense competition. Gen Alpha, defined in the report as those born between 2010 and 2024, is ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

Gen Alpha values inclusive representation, with 63% saying it is important. At the same time, 80% have used a social media filter. Additionally, while living much of their life online, two-thirds ...

Start and end dates of generations can be murky, but Generation Beta will keep being born until around 2039. Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and ...

For millennials, that defining event was 9/11, he said, and for Gen Z, the pandemic. It’s too early to predict what those will be for Gen Alpha and Gen Beta, he said.