Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Last month, Gilgeous-Alexander debuted his long-awaited and highly-anticipated first signature basketball shoe with Converse. The Converse SHAI 001 blends performance with style in a truly unique ...

Chuck Taylor invented the basketball shoe in the early 1920s. He had been something of a professional hooper in those days, and his feet hurt after games. So, he told some Converse executives in ...