Update 6/17: Last Monday at 11 a.m. EST, Noah and Timex dropped a dainty gold-tone dress watch. It cost around $200, and sold out in around as many seconds; by 11:05 the entire run was gone.

Creating a Submariner Date alternative that is nearly identical to the untrained or unpicky eye for just over $100 is exactly the type of move that makes Timex so popular. The watch also comes with a ...