The Phoenix-based equipment maker became the second brand to sign an entire LIV Golf team, but this one makes a lot of sense.

The new deal, which kicks off at LIV Golf Mexico City this weekend, sees Ping officially back an all-Latin American roster ...

Ping has become the second major manufacturer to sign a deal with a LIV Golf team after announcing a sponsorship agreement ...

PING Golf, a titan in golf equipment manufacturing, has announced a landmark sponsorship agreement with LIV Golf’s Torque GC, ...

Zurich Insurance, the Fore!Kids Foundation and PGA Tour today announced a multi-year extension to Zurich’s title sponsorship ...

ahead of the start of the 2025 season of LIV Golf, Bryson DeChambeau's team, Crushers GC, signed a deal with Reebok, and just within a few months, he signed a sponsorship deal with a drinks brand.

The Coachella Valley seems like a natural fit for any golf sponsor, but history has shown us that isn't always true. Ask Humana, CareerBuilder, ANA and Chevron. Need a break? Play the USA TODAY ...

The Tampa-based cybersecurity firm has announced a new national partnership with professional golf's premier organization, becoming its official cybersecurity sponsor of the PGA Tour and PGA Tour ...

GOLF Channel, PGA TOUR LIVE on ESPN+, Sirius XM and distributed internationally via the TOUR’s World Feed. Since Zurich became title sponsor, the Zurich Classic of New Orleans has raised more ...