1985-1995: Rutger Hauer's "Pure Genius" campaign. Rutger Hauer, of Blade Runner fame, gained a cult following playing the "Man with a Guinness" in the edgy "Pure Genius" campaign. 1996-1997 ...

People automatically assume that I love Guinness because I’m Irish. As with all cliches, it contains a central truth which is that I love Guinness with the sort of passion that makes some people ...

The 1980s saw Guinness embrace a more cerebral approach to advertising with the Pure Genius campaign, conceptualised by copywriter Mark Wnek. Moving away from traditional storytelling, this ...