Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

Hellmann’s wants to liberate your junk drawer -- and your taste buds. The Unilever-owned condiment brand has launched “Ketchup Currency,” a digital promo that rewards consumers for parting ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hellmann’s is empowering consumers to dip their ...