Millions of people in South Asia are celebrating Holi, the Hindu festival of colors, by smearing each other with brightly colored powder, dancing to festive music and feasting on traditional sweets prepared for the occasion.

Hindus across India celebrated Holi, the festival of color, as they smeared colored powder on each other while dancing to upbeat songs. Holi celebrates the beginning of spring and is celebrated across India along with other South Asian countries.

Thursday (March 13) marks the start of Holi, the colorful festival welcoming in springtime. But it’s not just for Hindus anymore.