A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...