And square photos are sort of the heritage of Instagram," he said. "But at this point, most of what’s uploaded, both photos and videos, are vertical in their orientation. And it just is a bummer ...

Instagram is linked with GIPHY ... you'll be taken to the editing screen. 4. Tap the icon resembling a square smiley-faced sticker. 5. Tap the "GIF" icon, or simply enter a search term.

It actually takes relatively few steps to get a cute new icon. All you have to do is make sure you have the latest version of the Instagram app, and head over to your account Settings. There ...

"When you think of Instagram, you probably think of a feed of square photos, but how Instagram works has changed a lot over the years," Adam Mosseri, Instagram's top executive, said last year.