Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”. The new logo ...

Jaguar’s controversial and headline-hitting change of direction in late 2024 highlights the high stakes risk that comes with ...

The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement ... backlash from the car community, it ...