L'Oreal's EverPure Purple Shampoo. Our staff testers bestowed this Best for Blondes winner near-perfect ratings in the categories of value, quality and user satisfaction. Mirjam Lablans ...

Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones Benefits ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

For those taking the purple shampoo approach, how often to use one should depend on the results you want to achieve. “Overuse can begin to make strands appear darker, greyer and slightly ...