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The term “holy grail” is throne around a lot in the beauty world, often in conjunction with Charlotte Tilbury’s Pillow Talk. While the cult-favorite lip color has won over beauty content creators and ...

tinted lip oil vibes with a lil side of plumping. The formula feels more lightweight than the original and swaps out heavy pigment for a more subtle wash of color. When I first applied it ...

The lip gloss market has grown strongly in ... “You can just do one swipe of gloss, and it’s a little bit of a subtle shine, but it feels really nice.” According to Sam, it’s perfect ...

Championed by the likes of Sofia Richie Grainge and Alix Earle, its lip butter balm is by far its most popular product, a gloss that leaves ... with minimalist cool girl branding.