A hot new bombshell enters the villa … No, it's not Love Island, it's Rihanna, looking like the fire emoji personified in bright blonde hair and lots of leopard print. The musician and Fenty ...

Khloe Kardashian debuted long platinum blonde hair on her Instagram Stories Khloe Kardashian debuted new platinum blonde hair, and she is feeling herself! On Monday, the new mom, 34, shared a ...

G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

On Sunday, the Golden Globes presenter, 41, showed off a platinum blonde hue on the red carpet and during the awards show. Haddish complimented her new hair color with a curve-hugging and crystal ...