Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

In marketing, like in fashion, anything old can be new again. “Newstalgia,” or putting a modern spin on classic products ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

One TikTok brand account that has done a good job of marketing to Gen Z by generating influencer-like content and giving an ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...