Books give you inspiration, ideas and information. Here are 4 new nonfiction books on climbing to the executive rung, sales, ...

In “Little Bosses Everywhere,” Bridget Read looks at the enduring popularity of companies like Mary Kay and Amway for ...

Please note that you will not find tactical advice for digital marketing success in these books. Digital marketing is a dynamic field and digital media platforms change almost on a weekly basis ...

At its core, the mission of Newhouse Creative Group is about more than marketing—it’s about empowerment. “We’re not just ...

He is the author of Marketing Management, one of the most widely used marketing books in graduate business schools worldwide, and numerous other books and articles. Kotler is renowned for pioneering ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

While writing the books was fun and exciting, marketing and selling the books was unchartered territory for me. In customer success, you have the benefit of knowing your customer. Therefore ...

Bridgewater College students partnered with Staunton's Book Dragon to improve the bookstore's social media marketing. This ...