This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

I recently read an enlightening Moz post that took that digital funnel and paired it with some lesser-known features of Google Analytics to pinpoint the specific marketing channels that are working ...

Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

So, if you're struggling to align multiple touchpoints, channels, and messages via a seamless, connected journey that's automated and data-fueled, here's some advice. Building the marketing engine ...

The traditional marketing funnel has been transformed by the creator ... campaigns have evolved into a sophisticated marketing channel with clear ROI expectations and measurement standards.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

By prioritising BoF channels like paid search, marketers risk neglecting demand-driving activity at the top-of-funnel (ToF) via video-led social ... we were able to support key marketing principles ...