For more about the B2B content marketing funnel, including some best-practices, check out the following infographic by campaign management and data governance tool UTM.io: ...

Revenue operations, AKA revenue ops and rev ops (RevOps), "the strategic convergence of sales, marketing ... because the funnel is no longer linear, with a clear beginning and end. An infographic by ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...