The energy drink market is growing rapidly, and two companies are powering the surge — Celsius Holdings, Inc. CELH and Monster Beverage Corporation MNST. Celsius, known for its health-forward, fitness ...

Monster Energy is bringing tropical vibes with the launch of Zero Sugar Ultra Blue Hawaiian — a new addition to the fan-favorite Ultra line.

Leveraging its strength in the energy drinks category ... In October 2024, Monster Beverage launched Monster Ultra Vice Guava nationally to strong retailer and consumer reception.

After the successful national launch of Monster Energy Ultra Vice Guava in late 2024, the company kept its momentum going with a series of new product launches in early 2025. These include Monster ...