The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its ...

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic Peacock logo as part of the change.   The rebrand, announced Monday, is ...

The change comes as MSNBC and other Comcast cable networks are set to spin off into a separate company, Versant, led by Mark ...

The name change came as a surprise to many, even those within the network who had previously been told that the MSNBC name ...