As such, the "Coyotes" moniker is gone, and the franchise is exploring its options for a new team name and mascot. Utah is leaving no stone unturned in the process, and it is letting NHL fans ...
A full rebrand—from the team name to a logo and mascot—won’t come until ... tycoon Jerry Moyes to place the Coyotes in bankruptcy in 2009. The NHL ultimately ran the team for four seasons ...