With every trip around the sun, we get better and better. And older! Which is a wonderful thing that comes with new ...

Brown mascara has been around for a while, but consumers habitually get reminded of its benefits—especially when more natural makeup looks are en vogue. Ilia’s founder Sasha Plavsic tells ...

Natural-looking makeup remains a timeless beauty trend that suits all occasions. It embodies the unfussy style of a crisp ...

These shorties now tout the “no-makeup” makeup look, designed to accentuate our natural features ... But for many Black and brown people like myself, with darker skin tones, achieving that ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

“[Cream blushes] give the most natural, non-cosmetic effect, adding an awoken quality to the skin,” says makeup artist Romy Soleimani, who likes to blend cream formulas into the apples of the ...

Perfected skin ... in quickly for a natural “woke up like this” skin finish — without a hint of streakiness or patchiness. It blends in seamlessly and doesn’t look makeup-y at all.