Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands catering to myriad ...

A writer gives an honest review of Bath & Body Works' new Sweetest Song fragrance collection for Spring 2025 and Mother's Day ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

As the fragrance category continues to swell, players like Claudia Sulewski's Cyclar, Kitsch and more are differentiating with varied formats.

Now, you’ll also find the Parisian outpost of the 121-year-old luxury perfume brand Krigler. The new store looks like a fancy ...

Molton Brown has introduced its new Bluebell & Wild Strawberry fragrance – the latest addition to its Artists of Note series ...

Cosmic Kylie 2.0, the second fragrance from Kylie Cosmetics ... according to the Jenner. The brand calls it “the second star ...