Josh Allen and the Buffalo Bills partner with New Era Cap in a new role that connects football, fashion, and community ...

The deal with Major League Soccer is the latest of multiple big partnerships New Era Cap has landed over the last few years.

Bills star Josh Allen gained an investment stake in New Era Cap while creating exclusive caps with Oishei Children's Hospital ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era ...

The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

Buffalo Bills' Josh Allen becomes New Era's first equity ambassador and launches 'Director of Billustration' in a heartfelt community project.