Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...

The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...

As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Gone is the deep Gucci red. Here is the dark Gucci green. The fashion house signaled its creative transition on the first day of Milan Fashion Week on Tuesday by sheathing the showroom in a plush ...

With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and ...

Fashion month has only just finished, but the game of creative director musical chairs continues on. Kering, which owns both ...

Demna has been appointed to serve as Gucci’s new Artistic Director, the Italian fashion house announced Thursday. “His creative power is exactly what Gucci needs,” Pinault said.