Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

who took gold in the World Long Distance Mountain Running Championships in 2015 and 2017, says he expressed his concerns to Nike, but was told that he had misunderstood the ad. "But guess what ...

Nike hopes to capture attention and reignite sales by using one of the biggest advertising stages in the ... it showcases the women shooting, jumping, running—and celebrating, hyping up fans ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.