Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding ...

You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore. Regulators, and the plaintiffs’ bar for that matter, ...

Relying only on digital or online marketing may unintentionally exclude ... requires writers to use primary sources to support their work. These include white papers, government data, original ...

Most marketers know two things about online advertising: that it works, particularly with frequent exposures; and that the format is about as popular as a foot-in-the-door salesman. This leads to a ...

Publishers use advertising technology products to sell ... it offered in response to customers’ demands. Mohan used to work at online ad company DoubleClick and joined Google after it closed ...

The question “how does advertising work?” seems to be raised more and more often in connection with research into advertising. There is increasing awareness that a number of advertising research ...