Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding ...

Most marketers know two things about online advertising: that it works, particularly with frequent exposures; and that the format is about as popular as a foot-in-the-door salesman. This leads to a ...

Relying only on digital or online marketing may unintentionally exclude ... requires writers to use primary sources to support their work. These include white papers, government data, original ...

A new study finds about 10% of websites that claim to comply with online advertising standards are running ads that violate those standards. The finding tells researchers that the ad-filtering rules ...

Even the best message won't work unless it is communicated through the appropriate medium. Selecting the best channel for your marketing efforts will depend on who your customers are, who they ...

Online ads are annoying because they interrupt what the consumer ... Still not convinced that television marketing works? Just ask Dollar Shave Club: It used a national television ad campaign to ...