NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, Schwinn Cycling & Fitness was acquired by Pacific Cycle Inc. The ... to entice the masses of ...

Perhaps one of the biggest names in bicycle production Schwinn is currently a sub-brand of Pacific Cycle, owned by the Canadian based multi-national conglomerate Dorel Industries. Schwinn Motorsports ...

Perhaps one of the biggest names in bicycle production Schwinn is currently a sub-brand of Pacific Cycle, owned by the Canadian based multi-national conglomerate Dorel Industries. Schwinn Motorsports ...