In the heyday of the beauty aisle, brands like Pantene and Herbal Essences reigned supreme. They still do, in many ways, as drugstore shampoos are making a comeback. After using my sudsy shampoo ...

After shouting out the brand in a viral video in December, Earle has teamed up with Pantene to launch a limited-edition ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn ...

Procter & Gamble said it would pull every lever in its arsenal—including possibly changing product formulations—to mitigate ...

Our top pick has to be the Pantene Pro-V Moisture Renewal Shampoo for its ultra-hydrating formula that works on all hair types. Darrius Peace, who works at Hayah Beauty in Birmingham, Alabama ...

And with the added benefit of UV-protection, this shampoo will prevent any negative effects from spending too much time in the sun. Pantene's purple shampoo is designed for those who are ...

Oh, and what about product proliferation? One industry analyst was quoted thus in the BusinessWeek article: “You’d go to CVS or Wal-Mart and the whole shelf would be Pantene. They added more and more ...

And if you're over 50 and struggling with thinning hair, Pantene has the perfect shampoo and conditioner set for you that is a 'godsend' for older women - and is now available for less than half ...