CBS and Pepsi are teaming to put a video ad inside issues of Entertainment Weekly magazine. The ad is a significant component of the network’s multimillion-dollar fall television marketing push ...

Pepsi Max is marketed as a diet soft drink for men. CBS and OMD executives said the multimillion-dollar campaign is the first to use video in a print ad.

In its Super Bowl ad, Pepsi Max attempts to reach out the ladies, perhaps, as they market the no-calorie soda as a way to keep their man in line.

"The producers who were casting for this commercial were looking for a dumb blonde," said Johnston, the 2009 Miss Minnesota Teen USA and 2010 graduate of Lakeville South High.

Updated on: December 5, 2008 / 2:48 PM EST / MoneyWatch PepsiCo has apologized via a Twitter message for an ad for Pepsi Max which features a "calorie" creature attempting to commit suicide.