ATLANTA - Pepsi is taking aim at its rival on home turf this week, rolling into Atlanta with a bold campaign: prove that Pepsi® Zero Sugar tastes better than Coke Zero Sugar. Just in time for ...

According to PepsiCo, “So far, Pepsi Zero Sugar is the preferred cola in 100% of markets.” It’s yet to be seen if that will remain true after Pepsi’s sojourn in Atlanta.

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...