Pete Davidson is showing off a new side of himself. The comedian — and his body — were front and center in a new apparel campaign as the "Official Boyfriend of Reformation." In addition to filming a skit with the brand,

Now, the comedian has officially revealed his new look, which has reportedly cost him $200,000 (£161,300) in procedures, during an advert for clothing company, Reformation. He stars in a three-minute video where he announces that he is the 'Official Boyfriend of Reformation', acting like a good partner to women trying on numerous outfits.

Pete Davidson's tattoo removal photos are a sight to behold. Seriously, for longtime fans of the comedian who have kept tabs on his career—from Saturday Night Live newbie to certified leading man—the images of Davidson in nothing but his underwear for Reformation's Valentine's Day ad campaign are nothing short of shocking.

Pete Davidson has revealed the ‘horrible’ experience of removing his tattoos and warned others about it too. The comic, who previously opened up and why he decided to remove his tattoos, which reportedly cost him thousands of dollars.

The "SNL" alum stripped down in a new ad for fashion brand Reformation after sharing he had begun removing 200 tattoos.

Davidson said he plans to keep "maybe two or three" of his tattoos but for the most part is "trying to clean-slate" his body. Davidson's new animated movie Dog Mancame out on Janu

Pete Davidson stars in Reformation's new “official boyfriend” campaign posing shirtless and in his boxers to reveal all his tattoos have been lasered off.