Right now, the NHL ecosphere's attention is focused on Washington Capitals winger Alexander Ovechkin's pursuit of the all-time career goals record. That's

Sidney Crosby isn't just the face of the Pittsburgh Penguins. The NHL star is now also the face of luxury watch brand Norqain in North America. Crosby is going beyond serving as a brand ambassador; the future Hall of Famer has joined the Swiss watch company as an investor and business partner for its U.

Though the Pittsburgh Penguins got steamrolled by the Buffalo Sabres Thursday night at KeyBank Center, the team did have a reason to celebrate. A little over