Domino’s Pizza is finally releasing its own version of stuffed crust on Monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization.

Sometimes you just gotta give the people what they want. That’s what Domino’s Pizza (DPZ) did—at last, some might say—Monday, announcing the chain would offer stuffed pizza crusts for the first time in the U.

Internal research showed as many as 13 million Domino’s customers ordered stuffed crust pizza from competitors each year.