This lack of innovation caused the company to lose ground to other newer and trendier brands, especially in ... Although Lululemon was initially mainly popular among women, a strategic move ...

STEP 6: We then declare a winner in each category and conduct interviews with a few top-performing franchisees in each brand to share best advice and lessons learned.

This phenomenon is known as “genericisation”. It occurs when a trademark becomes so popular in the market that its brand name is used to describe similar products or services, even those ...