A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

UC Berkeley computer scientists and vision scientists have developed a technology that enables the human eye to see a new color. The color is an extremely bright green-blue hue called ...