"My hair is bleached ash blonde from dark brown so it’s very very dry, and most purple shampoos tend to strip my hair of ...

The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s ...

Why We Love It: This multitasking silk protein and hibiscus extract-infused formula left our tester Grace's hair looking ... in mind that the effect is temporary. “Purple shampoo aids in helping ...

"I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. "The effect is softer, both in terms of the colour and how my hair feels afterwards.

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.