Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

📲 This week's viral TikTok finds: Rare Beauty's new perfume, a drink holder bag Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.

We love Rare Beauty for many reasons; They're shade-inclusive, have a strong focus on self-love (and celebrating what we previously deemed imperfections), produce great products, and they're ...

Rare Beauty’s Soft Pinch Liquid Blush, while an absolute favorite of mine, is difficult to shop. It’s constantly selling out and, since it’s $20, my bank account doesn’t also approve of me ...

Whether you're at events, doing outdoor activities, or travelling, these are the best beauty products for August 2025 to ...

Buy Perfect Strokes Matte Liquid Liner $19 First launched in 2020, Rare Beauty is known for its bestselling foundations and shade-inclusive products. The brand also recently went global in 2021.

Sarah Michelle Gellar and her daughter, Charlotte, at the "Do Revenge" premiere in 2022. Credit : Phillip Faraone/Getty Sarah Michelle Gellar isn’t the only Rare Beauty fan in her household.