Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions ...

Coca-Cola partnered with generative AI companies to make new iterations of its classic 1995 ad “Holidays Are Coming.” Shots of lighted Coca-Cola trucks on snowy roads and mountains, like the ...

For Coca-Cola, the world's No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to put into effect a first-in-the-nation ...

On August 19, 2025, BTS' Taehyung appeared in a new Coca-Cola commercial that was reportedly shown on the South Korean social ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Coke said it is using AI not as a blunt cost-cutting instrument but as a tool to personalize ads without having to animate multiple features, among other uses. One of the new ads features a truck ...

Coke’s new “Open Happiness” ad campaign, tied to its “Coke Side of Life” ad slogan, is scheduled to launch on “American Idol.” Ads will continue to show up on TV spots, billboards ...

The recently ended second quarter was arguably “the toughest and most complex quarter in Coca-Cola history,” in the words of Coca-Cola Co. chairman and CEO James Quincey. Even before the onset ...

NEW YORK - Kate Beckinsale, star of the upcoming movie 'Van Helsing,' dons a bikini for a new Diet Coke commercial as Coca-Cola Co. tries to keep the bubbles flowing for its top-selling brand.

Coca-Cola to Debut New Ad Celebrating Unity as Americans Tune in for Big Game Kickoff in Atlanta New Creative is Latest in a Series of Big Game Messages from Coca-Cola Focused on Inclusion ...