high quality is a given and is no longer an important marketing variable. An effective slogan should be brief. Short or long, a slogan should encapsulate the essence of the firm. One way to get ...

Eric Weiner Win on Sunday, Sell on Monday! But if we’re going with brand slogans, I’ve gotta go with “Like A Rock” and the accompanying song by Bob Seger. This ’80s rock n’ roll ballad ...