Pittsburgh Penguins captain Sidney Crosby is making off-ice moves with a new investment in a former teammate's watch brand.

Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the Swiss watch brand NORQAIN.

Pittsburgh Penguins star Sidney Crosby's exceptional hockey skills include impeccable precision and timing. So it's only natural he has become a shareholder and brand ambassador with a Swiss ...

Sidney Crosby is not only one of the greatest players in hockey history but also one of the greatest leaders the game has ...

Sidney Crosby and Evgeni Malkin just met with Alex Ovechkin outside the locker room and gave him a gift. When I asked him ...

“The brand has been growing incredibly fast around ... and he ranks ninth on the NHL’s all-time points list with 1,677 points. Sidney Crosby’s on-ice achievements are well-documented.

Penguins star Sidney Crosby opened up about his desire to return to the playoffs as his career comes to an end.

Sidney Crosby made his stance and frustration clear after the Pittsburgh Penguins were eliminated from the 2024–25 NHL ...