Conversely, slogans that included words that are more frequently used (bad breath vs. halitosis) and abstract (disease vs. halitosis) were better liked but less well remembered.

Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

These Few Words Are Enough Across the Top 100, most slogans are three, four, or five words. In 2024, 65% of companies with slogans were in that word count range, up from 58% last year.

One of the world's most successful and most famous marketing slogans, Nike's 'Just Do It' is hiding a much more sinister past ...

His latest book is ‘Eight Words That Changed the World’ Two slogans defined politics in 2024. Sir Keir Starmer offered “Change” while Donald Trump promised to “Make America Great Again”.

The good thing (at least so far), is Chicago 2016 has not chosen to give the new slogan any exposure on the home page of its website. Because ‘Let Friendship Shine’’ is too dull for words.

‘Words are violence’ is the slogan of tyranny By David Harsanyi Published June 21, 2020, 6:47 p.m. ET ...

There's one new slogan at Gillette Stadium that Ja'Whaun Bentley hopes can become a rallying cry for the 2024 Patriots, writes Phil Perry.

The Cincinnati Bengals have a new slogan for the upcoming season and it just so happens to form the slang word "PHAT" that was popular 30 years ago. Safe to say, it made Bengals fans cringe.