was the basis for the company’s current logo design. It featured a bold, near-sans-serif font and an orange underline that ...

GF Smith has a long-standing relationship with the design sector. “But,” says global brand director Ben Watkinson, “the core UK market has been shrinking since 2016.” The pandemic and hybrid ...

The shopping bag's handle looks like a frown – the antithesis of the smile in the clever Amazon logo. It's not clear if Google has settled on this design or if it's still conducting testing.