Mixue Group’s mascot Snow King strikes a gong during the bubble tea company's listing ceremony at the Hong Kong Stock Exchange on Monday. (Lam Yik/Reuters) The budget-friendly chain was started ...
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Shares of Mixue Group, China’s largest bubble tea chain controlled by billionaire brothers Zhang Hongchao and Hongfu, jumped ...
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