A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors ... are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or ...

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a concept for a new logo.